I’m Syed Abdul, a tech strategist passionate about helping brands stay visible in the age of AI. As generative AI redefines how people search and engage online, visibility now depends on how well your brand speaks to large language models — not just humans. That’s why Adobe’s latest tool, the LLM Optimizer, is a game-changer.
On June 16, 2025, at the Cannes Lions Festival, Adobe announced a groundbreaking tool for businesses looking to lead in the digital landscape. The Adobe LLM Optimizer is a powerful enterprise platform built to help brands boost their presence in generative AI-driven ecosystems. .
With platforms like ChatGPT, Claude, and Gemini reshaping online search and customer interactions, Adobe’s new solution provides brands with the resources they need to succeed in these dynamic environments.
The Rise of Generative AI in Search
Recent data highlights the growing dominance of generative AI in the digital landscape. Adobe Analytics reported an eye-popping 3,500% increase in AI-sourced traffic to U.S. e-commerce platforms and a staggering 3,200% increase in visits to travel websites from July 2024 to May 2025. This shift underscores a new reality for businesses across all sectors.
“The adoption of GenAI-powered chat services is astounding, with massive year-over-year growth,” explains Haresh Kumar, Senior Director of Strategy and Product Marketing at Adobe Experience Manager.
With platforms like ChatGPT and Claude becoming go-to tools for consumers, standing out in these AI-driven interactions is no longer optional; it’s essential.
GEO, the New SEO
Traditional SEO, heavily reliant on keywords and backlinks, is evolving in response to generative AI interfaces. Adobe refers to this transformation as Generation Engine Optimization (GEO).
“Generative AI isn’t just changing how consumers search, it’s redefining how content is judged for relevance,” says Kumar. “GEO focuses on helping brands optimize their digital presence in the context of AI-driven discovery.”
To meet this challenge, Adobe LLM Optimizer introduces a powerful three-step framework:
1. Auto Identify
The platform automatically monitors how major AI models are indexing a brand’s content. By identifying the “fingerprints” left on generative platforms, brands can see exactly when and how they appear in relevant AI-driven results.
2. Auto Suggest
Using built-in AI, LLM Optimizer provides actionable recommendations. From fixing metadata errors to refining frequently asked questions (FAQ) pages, these suggested improvements ensure your content is primed for generative searches.
3. Auto Optimize
Taking it a step further, LLM Optimizer enables brands to directly implement these updates through the platform. This eliminates the need for heavy technical involvement, speeding up the process and lowering dependency on development teams. “We help brands auto-identify how their content is performing in LLMs, auto-suggest improvements, and auto-optimize to actually implement those changes,” said Haresh Kumar.
Uncovering Hidden Gaps in Your Brand’s Visibility to LLM Users — and How to Fix Them
One common concern for marketers revolves around gaps in visibility across AI-driven platforms. The Adobe LLM Optimizer helps identify areas where your brand may be lacking visibility in generative AI outputs.
“The goal is to help brands understand the gaps—where they’re not showing up in AI answers—and what fixes can make them more visible,” said Kumar.
It estimates the potential traffic value for every recommended change, helping teams focus on the actions that will drive the greatest results.
One standout feature is its emphasis on preferred content formats. For example, FAQ pages are typically favored by AI models due to their ability to provide direct and concise responses. LLM Optimizer doesn’t just suggest creating this type of content—it also produces it, perfectly tailored to match your brand’s unique voice.
Always-On Analysis & Expanding Coverage
LLM Optimizer stays ahead by using a mix of push and pull systems to ensure content indexing is always up-to-date. When new content is published or interacted with by an AI model, the platform instantly updates its analysis to deliver fresh insights.
“Our infrastructure includes both push and pull models. Whenever content is updated or accessed, we capture that fingerprint and feed it into our analysis engine,” shared Kumar.
Right now, the tool monitors performance across leading AI models like ChatGPT, Claude, and Gemini, with plans to expand its support as new models hit the market.
Integrating Adobe LLM Optimizer
Available as a standalone product or integrated with Adobe Experience Manager Sites, Adobe LLM Optimizer is designed to fit seamlessly into your brand’s existing digital strategies. While pricing information isn’t public, users must opt in based on their AI readiness.
“Generative AI is redefining online engagement,” Highlights Vice President of Strategy at Adobe, Loni Stark, “Our goal is to empower businesses to confidently adapt and ensure their visibility in the moments that matter.”
Preparing for the Generative Age
The way customers discover and interact with brands has fundamentally shifted, and generative AI is driving this transformation. Are you maximizing your digital presence? Now’s the time to prepare your brand for the generative future.
