Jab aapne blogging shuru ki hai, pehla cheez jo aapko samajhna hai, woh hai ki apna blog Google par kaise laaya jaaye, sahi? Ji haan, aapko apne blog ko Google ke search engine mein darj ya list kiya jaana chahiye kyunki bina is traffic ke, ek site hone ka koi matlab nahi hai, agar aap traffic ke liye pay karna chahte hain?
Kuch cases mein, Google ko aapke blog ko darj karne mein kai hafton tak ka samay lag sakta hai. Asal mein, kuch logon ko apne naye blog ko Google dwara darj karana kafi mushkil ho raha hai. Main ne haal hi mein kai mahinon se kafi shodh kiya hai ki apne blog ko Google par kaise darj kiya ja sakta hai aur mujhe yeh pata chala hai ki aap ise asani se kam se kam 24 ghanton mein bhi kar sakte hain. Google ki blog guidlines ko lazmi follow krain.
Table of Contents
6 steps to sublime blog in Google search engine
Blog ko Google search engine mein submit karna ASAN hai. Bas in 6 steps ko follow karo takay tumhara blog Google search mein nazar aaye:
Sab se pehle, apna blog Google Webmaster Tools mein shamil karo.
Google Search Console (GSC) ek jagah hai jahan tum apne blog ya site ke baare mein kuch jaankari ikattha kar sakte ho. Google tumhara blog crawl karega aur batayega agar tumhe koi problem hai (poor code, bad host, spammy links, etc…)
Yeh ek behtareen jagah hai shuruaat ke liye aur main kisi bhi wajah ko pehchaan nahi sakta ki kyun tumhe apna blog Google Search Console mein shamil nahi karna chahiye. Mahine mein ek baar Webmaster Tools ko dekho takay yeh pata chale ke Google abhi bhi tumhare blog ko “pasand” karta hai aur sab kuch sahi taur par kaam kar raha hai. Main yeh kar raha hoon, aur tumhe bhi karna chahiye.
Apni site ko shamil karne ke baad, yaqeeni banao ke tum “Fetch as Google” option ka istemaal karo – Yeh tumhara notice hone ka tareeqa tezi se barha dega, aur yeh bhi yaqeeni banayega ke tumhare blog ke har page ko Google index kare. Jab main “index” keh raha hoon to iska matlab hai ke Google search engine users tumhare blog ko unke search queries aur keywords ke zariye dhoondh sakte hain.
Ruko, kya tum sochte ho ke yeh itna asaan hai? Asal mein, yeh kuch aur cheezen hain jo tumhe karni padegi.
Apna blog social media sites (Facebook, Twitter, Pinterest) par submit karo.
Agar tumhare paas in social media sites par profiles nahi hain, to main tumein taqeedan yeh banane ki mashwara deta hoon. Is ke liye sirf kuch minutes lagenge, lekin yeh tumhare blog ke liye kisi qisam ka brand awareness paida karega.
Jab tum apne accounts activate kar chuke ho, un par apne blog ka homepage link submit ya publish karo. Kaha gaya hai ke Google Facebook aur Twitter ko crawl aur new pages ko index karne ke liye istemal karta hai, to yeh koshish ke laiq hai.
Muft “ping” services ka istemal karo.
Main 100% yaqeen nahi rakhta ke yeh kaam karta hai ya nahi, lekin main is ko phir bhi karta hoon. Webmaster forums par log is ko mashwara dete hain, is liye main bhi yahi mashwara doonga.
• PingoMatic
• Pingler
Bas apne blog ka address (YourNewBlog.com) aur feed address submit karo, jo ke aam tor par YourNewBlog.com/feed hota hai. Phir sab services ko tick karo aur “Ping” button daba do. Is mein kuch 1 minute lagana chahiye, is liye yeh zyada lamba nahi hoga.
Apna blog Bing Webmaster Tools mein shamil karo
Bing Webmaster Tools – Ye Google Search Console (GSC) ki tarah hai, lekin Yahoo aur Bing search engines dwara banaya gaya hai. Is liye sirf GSC ka istemal nahi karte, main tumhe suggest karta hoon ke apna blog Bing mein bhi shamil karo. Bing ke tools ki functions GSC ke jaise hi hain.
Ek sitemap aur robots.txt banao
Is headline se zyada confuse mat ho, kyunke tumhe khud kuch banaane ki zaroorat nahi hai. Haan, 2000’s mein shayad tumhe khud kuch banana padta tha aur manual taur par karna padta tha, lekin ab yeh pehle se zyada asaan hai.
Bas yeh WordPress plugin download karo aur tum teyar ho. Mukhtasir mein, theek se kaam karne wala sitemap aur ek robots.txt file Google ke liye tumhare blog ko crawl karna bohot asaan bana dega. Ek sitemap ek jagah hai jahan tumhari saari pages aur posts ke URLs store hote hain. Robots.txt ke baare mein mazeed parhne ke liye yahan click karo.
Ek YouTube video shamil karo
Jab se Google ne 10 saal pehle YouTube ko khareed liya hai, tab se unhone iske services ko apne company ke baqi hisson mein shaamil kiya hai. Ek aise tareeqa mein, woh yeh bata sakte hain ke kon si websites par YouTube videos hain aur is tarah se unhein zyada tezi se crawl kar sakte hain.
Video schema shamil karna aur ek video sitemap banana bhi madad karega. To agar tum ek YouTube video shamil karte ho aur tumhe increased user engagement se bonus milta hai jo tumhari rankings ko madad karta hai.
Google search par blog ko kaise promote karein?
Jab aapki site indexed ho jaye, toh aap apni rankings ko behtar karne ki koshish karna chahenge, iske liye kuch tareeqay hain:
Search engines ke liye likhein
Agar aap traffic hasil karne ka koi mauka chahte hain, toh aapko SEO par kuch had tak ilm hasil karna hoga, aap hamari post par dekh sakte hain ke website content kaise likha jata hai iski bunyadiyat ko seekhne ke liye. Agar aapko shortcut chahiye, toh Page Optimizer Pro ka istemal karke dekhein.
Insaanon ke liye bhi likhein!
Phir se, upar di gayi link aapko is cheez ko samajhne mein madad karegi, lekin agar log aapki page ko bekar samajh kar chhod rahe hain toh ye aapki rankings ko prabhavit karega.
Social media accounts set karein
Humne is par pehle se thoda discuss kiya hai, lekin yahaan dohra dena chahiye. Aapke niyamit kis social media platform par kya asar pad raha hai? Zyadatar websites ko kuch is tarah ke platforms ka istemal karna chahiye:
Social profiles ke acha ghera aapki website ko in sources se traffic khinchtne mein zyada mauka deta hai, lekin aap Google ki nazron mein bhi zyada mustaqil nazar aate hain.
Apne blog ko Google My Business par promote karein?
Agar aap ek local business hain, toh yaad rakhein ke aap Google My Business platform ka faida utha rahe hain. Agar aap Google search mein achha karna chahte hain, toh koi behtar tareeqa nahi hai ke aap Google ke apne tools ka istemal karein.
Data-rich articles/images banayein
Links apki site ko Google search rankings mein upar le jaane ka ek acha tareeqa hain, aur ye links hasil karne ka ek aasan tareeqa hai agar aap apni niche mein doosron ke liye dilchasp facts aur figures shamil karte hain. Ye kaam aur bhi behtar hota hai agar aap infographics aur ya tasweerain istemal karte hain jo ye figures dilchasp tareeqay se dikhate hain.
Agr ap jan’na chahty hein k blog ko monitize kesy krna hy to yh article mukamamal prhain.
Search Engine Optimization (SEO) par tawajju dain:
Google ke pehle safay par nazar ana zaroori hai, is kamyabi ke liye ek bunyadi cheez ke faide aur ahmiyat ko samajhna bhi zaroori hai: Search Engine Optimization. SEO ke tor par behtar jana jata hai, ye cheez agar behtareen tareeqay se istemal ki jaye, toh maqami doray aur ahamiyat hasil hoti hai, search engine analysis items ke mutabiq, khaaskar Google ke liye.
Content Marketing ka ye sutun isi liye mojood hai takay, tarteebi taur par, web par moujood cheezein behtar user experience faraham kar sakein. Is tarah, tehqiqati tools ek tajziyah karte hain, un content ko ishaar karain jo sab se zyada numaya hain aur, natije mein, is qisam ke material ko zyada nazar andaz aur priority faraham karte hain.
Saboot haasil hone ke sath, company ko apne maqasid mein acha content aur performance haasil karne ke liye zyada imkaanat hote hain, jis ka natija paisay ka wapas hota hai. Ye isliye kyun ke, ek tehqiq mein, sirf 10% users, potential customers shamil hain, doosri safay tak pohonchte hain. Natije mein, 90% traffic pehli links par mabni hoti hai.
Search engines mein barhtay competition ke sath, woh shakhs jo sawalat par zyada tawajju deta hai jo content ko manhoos pehli safay par le jate hain, wo numaya hota hai. Is natije mein, SEO site ko shamil karne ke liye zimmedar hai:
• Barhne wala online mojoodgi;
• Farokht ke process mein numaya hone wali nazar;
• Leads paida karne ke zyada ihtimalat;
• Potential customers ke liye farokhtana moqay;
• Ahmiyat.
Is fehrist se, aakhri cheez ka bara wazan hai umeedwaaron aur company ke sehat aur shaan ke liye jo digital par invest karta hai. Is ahmiyat ka sababat dekhein!
Ek Search Engine Results Page (SERP) par nazar aane ke liye, yaani Portuguese mein search results page, site ko qarar diya jana chahiye ke woh qabil-e-aitbaar aur dilchaspi hai, jaisa ke hum is blog ke shuruaat mein zikr kiya hai. Ye dono mawazan SEO tajziya ke mutabiq pooray karne se, blog ek authority hai aur is ko apne shobay mein tajweez kiya ja sakta hai. Magar asal mein, iska kya matlab hai?
Kisi ko kisi ka tasalsul kehna kisi ko kisi cheez ke liye ek reference ki jagah par hona hai. Jab baat blogs ki hoti hai, toh yeh usi hai: jitne zyada karaam apnaye jaate hain, utni hi behtar unki position search page par hoti hai, jo content aur format ke mutaliq ek darja e ahamiyat hasil karta hai, natije mein, niche ko puri tarah se numaya karta hai, digital mahaul ke bahar bhi.
Agar aapko is topic par mazeed maloomat aur khidmat chahiye, toh Seo Pakistan se rabta karein.