Digital marketing ne aaj kal modern business promotion ka markaz ban gaya hai, jo mukhtalif online platforms aur tareeqon ka istemal karke potential customers tak pohanchta hai. Search engine optimization (SEO) se le kar social media marketing (SMM) aur email campaigns tak, digital marketing mukhtalif strategies ka samundar hai jo brand visibility ko barhane, website traffic ko barhane aur customer engagement ko taqwiyat dene ki koshish karte hain. Aj kay blog mein hum digital marketing ko detail sy discuss krain gy.
Table of Contents
Digital Marketing kia hai?
Digital marketing ek aisi marketing hai jo aap ke karobar ki masnuaat aur khidmaat ko farogh dene ke liye internet ke zariye mukhtalif techniques aur platforms ka istemaal karti hai. Bila shuba marketing kisi bhi karobar ka ek nihayat ahem pehlu hota hai. Mukhtalif kampaniyon mein marketing ke liye alag se department hote hain. Ya phir woh mukhtalif digital marketing agencies se Digital Marketing Services le leti hain.
Digital marketing mein do bade aham factors shamil hain
- Target Audience:
Aapko apne karobar ke liye kon logon ko target karna hai? Kon se log aap ki product mein dilchaspi rakhte hain? Aur kon se log aap ke customers ban sakte hain? Ye sab janna aap ke liye bohot zaroori hai taake aap apne karobar ki marketing achhe tareeqay se kar sakein.
- Strategic Approach:
Strategic approach aap ki puri marketing ka mansooba hai jis par aapko apne maqsad tak pahunchne ke liye amal karne ki zaroorat hai. Is mein un sare factors ka ihata kiya jata hai jo aap ki company ko us ke maqsad tak pahunchane mein madad dete hain.
Digital marketing ke sab se ahem channels
Digital marketing channels woh platforms hain jin ke zariye aap apni target audience ko apne karobar ke bare mein maloomat faraham kar sakte hain. Aaj ki social media ke asar dar mein, aap ke karobar ko barhane ke liye mukhtalif digital marketing channels maujood hain. Is article mein hum un mein se chand ek ka zikr karenge.
1. Search Engine Optimization (SEO)
SEO ek aisa amal hai jisme hum mukhtalif tareeqon par amal karte hain taake hamari website Google ke search page mein oonche darje par aajaye. Jis ki wajah se hamari website traffic barh sakti hai. SEO hamesha bila muaawiza (unpaid) nataij dikhata hai.
Agar aap SEO se mutalliq mazeed tafseel se parhna chahte hain toh hamare is blog se madad li ja sakti hai. Yahan hum apne mawad ke saath hi aage barhenge.
2. Search Engine Marketing
Yeh ek aisa amal hai jisme hum bila muaawiza ishtiharat (paid ads) ke zariye Google ke search page mein website ko rank karwate hain. Aap dekh sakte hain ke jab hum Google par kuch talash karte hain toh ishtihari nataij (advertisement results) sab se oopar dikhaye jate hain, is liye bila muaawiza ishtiharat ke zariye hum apni website par aasani aur tezi se traffic barha sakte hain.
3. Social Media Optimization (SMO)
Marketing shuru karne se pehle social media ko behtar banana zaroori hai. SMO bunyadi tor par aap ki social media par maujoodgi ko behtar banana ke liye istemal kiya jata hai. Bunyadi tor par is mein aap ko yeh schedule karna hoga ke aap ne kis qisam ki post upload karni hai, mutalliqah mawad kaise faraham karna hai aur kab karna hai, ye sab kuch social media optimization mein ata hai.
4. Social Media Marketing (SMM)
SMM woh amal hai jisme hum traffic ko barhane aur samain se rabita qaim karne ke liye mukhtalif social media sites ka istemal karte hain. Social media sites ke bade platforms (is waqt) Facebook, Instagram, Twitter, Pinterest, YouTube waghera hain.
5. Email Marketing
Email marketing ek aisi marketing ki sargarmi hai jisme aap email ke zariye marketing ki gai activities ko samjha sakte hain, purane users ki raayat aur khidmaat ke baray mein rehnumaai kar sakte hain, aur naye customers ko bana sakte hain. Email marketing chhote darje ke karobaron ke liye istemal hoti hai.
6. Online Banners
Banners web site par kisi khaas cheez ke liye, kuch raayat dikhane aur naye products ke launch ke liye banaye jate hain. Ye gahakon ko apni taraf mutawajjah karne aur farokht mein izafa karne ke liye istemal kiya jata hai.
Through this image, we have attempted to show how the world’s major digital marketing channels are used for business promotion.
Difference between Social Media Marketing and Digital Marketing
Digital Marketing
Ye ek aisi qisam ki marketing hai jo aap ke karobar ki masnuaat aur khidmaat ko farogh dene ke liye internet ke zariye mukhtalif techniques, channels aur platforms ka istemaal karti hai. Digital marketing online aur offline dono tarah ki ja sakti hai.
Social Media Marketing
SMM wo amal hai jisme hum traffic ko barhane aur samain se rabita qaim karne ke liye mukhtalif social media sites ka istemal karte hain. Social media sites ke zariye aap apni farokht mein izafa kar sakte hain aur aap asani se samain ke sath naye masnuaat ya raayat ka ishtirak kar sakte hain. Social media ke bade platforms (is waqt) Facebook, Instagram, Twitter, Pinterest, YouTube hain.
Difference between Brand, Branding, and Brand Identity
Brand
Kisi bhi company ke bare mein kisi bhi gahak ke khayalat aur tajurbaat ka majmooa brand kahlata hai. Ek brand logo ke takhayul mein ek aisi cheez ke tor par mojood hota hai jo fori tor par kisi karobar ki wazahat karta hai.
Branding
Company aur brand apne gahakon ke sath kaisa sulook karte hain, apne customer ke sath kaise deal karte hain, aur gahakon ki rehnumai ka amal kaisa hai jaise bat karne ka andaaz aur paighaam waghera ka amal branding kehlata hai.
Brand Identity
Kisi bhi company ka qabil e deed pehlu hota hai jaise logo, color scheme, design pattern, is company ke fonts waghera, jin se is company ki pehchan hoti hai, isay brand identity kehtay hain.
How to Start Branding for a Company
Agar aap kisi bhi company ki branding shuru karna chahte hain to sab se pehle aap ko ek business plan banana hoga jis ki aap pehrawi karte hain. Phir, aap ko apne brand ya company ke hareef karobaron (competitors) ka pata lagane ke liye market ka tajziyah karna chahiye. Is ke baad, aap ko intizami hikmat e amali banana hoga ke aap cheezon ka intezam kaise kar sakte hain. Aur aakhri lekin sab se ahem cheez, aap ki maali halat ki paishangoi, jo bohat ahem hai kyun ke maali paishangoi mein aap agle 3 se 4 saalon mein apni company ki maali halat ka andaza lagate hain.
Strategic of Digital Marketing
Digital marketing ki hikmat e amaliyon ka istemal company ya brand ko barhane ke liye kiya jata hai. Mukhtalif hikmat e amali hain jin ke zariye aap samajh sakte hain ke aap kis tarah marketing ki taraqqi aur karobari nataij haasil kar sakte hain.
1. PPC
PPC ek aisa amal hai jis mein ishtehaar dene wala har ek click par ishtehaar lagane wale ko adaigi karta hai. Is mein Google search page mein web site ya page ko ooncha karne ke liye paid advertisements ka istemal kiya jata hai. Aap dekh sakte hain ke jab hum Google par kuch talash karte hain, to ishtehaari natayej sab se oopar zahir hote hain jis ki wajah PPC hai. Google, social networks, Google advertisements, Facebook advertisements, aur Twitter advertisements pay per click advertisements ke liye maqbool tareen platforms hain.
2. SEO
SEO ko aap ki qeemti marketing ki hikmat amliyon mein uoonchi tarjeeh honi chahiye. SEO ek aisa amal hai jis mein hum mukhtalif techniques par amal karne ki koshish karte hain takay hamari web site Google ke search page mein uonche darje par aa jaye. Jis ki wajah se hamari web site traffic barh sake, brand authority barh sake aur visitor ke gahak banne ki sharah ko bhi behtar bana sakti hai. SEO hamesha bila muavza nataij dikhaata hai jise hum Organic Results kehte hain.
3. Social Media Marketing
SMM woh amal hai jis mein hum traffic ko barhane aur samain se rabita qaim karne ke liye mukhtalif social media sites ka istemal karte hain. Social media sites ke zariye aap apni farokht mein izafa kar sakte hain aur aap asani se samain ke sath naye masnuaat ya raayat ka ishtirak kar sakte hain. Social media ke bade platforms (is waqt) Facebook, Instagram, Twitter, Pinterest, YouTube hain.
4. Email Marketing
Email marketing email ke zariye marketing ki sargarmi hai jis mein aap email ke zariye apne purane users ko raayaton aur khidmaton ke baray mein rehnumaai karte hain aur gahak ko apne sath mansub karte hain aur email ke zariye naye gahak banaye jate hain. Email marketing kam darjay ke karobaron ke liye istemal hoti hai.
5. Content Marketing
Mawad ki marketing woh marketing ka amal hai jis par hum mawad ke zariye apne customer par asar andaz hote hain. Humein apne hadaf wale samain ko mutaliq aur qeemti data faraham karna hota hai.
6. Awaz ki Marketing (Voice Marketing)
Voice marketing woh amal hai jise company awaz se chalne wale aalat ke zariye apne hadaf wale samain tak pohanchne ke liye istemal karti hai, jaise Amazon Alexa, Apple Siri, aur Google Assistant.
7. Video Marketing
Video marketing ek marketing ki hikmat amli hai jo logon ko video ke zariye mashghool karti hai. Video marketing ka istemal gahak ki samajh paida karne se le kar aap ke brand, khidmaton aur masnuaat ko farogh dene tak har cheez ke liye kiya ja sakta hai.
8. Elhaq Shuda (Affiliated) Marketing
Affiliate marketing karkardagi par mabni marketing ki ek qisam hai jisme ek karobar har ek visitor ya gahak ko lane par affiliate ko inaam se nawazta hai.
Digital Marketing ke faide
- Aap 24/7 marketing kar sakte hain.
- Aasani se apni category ke gahakon ko target kiya ja sakta hai.
- Social media ke platforms par apni profiles banana nihayat aasan hai.
- Aap apne page ya website ki traffic ko aasani se jaanch sakte hain.
- Aap poore dunia mein customer tak rasai hasil kar sakte hain.
- Aap aasani se apne gahak se rabita kar sakte hain.
- Aap apni nayi products aur discounts ke baray mein apne customers ko aasani se aghah kar sakte hain.
- Yeh rawaity marketing se kafi sasta tareeqa hai.
Conclusion
Is digital duniya mein, digital marketing har karobar ke liye lazmi hai. Iske zariye aap apne maqsadon ko hasil kar sakte hain, apne audience tak pohanch sakte hain aur apni company ko naye bulandiyon par le ja sakte hain. Digital marketing ke faide aur tareeqay aaj kal har kisi ke liye ahem hain. Agar aap apne karobar ko barhane aur mazid kamiyabiyan hasil karne ki talash mein hain, to digital marketing ko apnaayen aur isse faida uthayen.